Perception

Perception is reality and therefore what people say or write about you as far as they are concerned is ‘true’. This is particularly true in cyber space where the increased popularity on social media such as FaceBook, Twitter etc allow ‘rumours’ and poor customer experiences to cross the World in seconds, quite literally.

Anyone can post a comment and impact on your business which is why it is so important to know what people are saying about your business and have a process to dealt with in a positive way.